Palu is a Greek clothing brand born in 2021 and based in Athens. The idea starts as a need to combine fashion and sport culture discovering a silhouette of the past decades as a retro feeling and at the same time propose futuristic touches.
We are all about liberation, happiness, celebration of woman their bodies and their relationship with the arts. It’s a journey through the past the future and the ideal world of living. It’s romantic and urban. It’s nostalgic and futuristic. Palu could mean a different thing to every single one person who wears it. It’s personal and gives a signature to different styles and muses. It’s not one thing. Palu is here to find the needs of the market and cover them. Sport is a very important detail and we support the idea behind it as people that have experience athleisure. Palu is born on the beach, on a Greek island. It gets inspired by the woman that reads a book topless and her curly hair is full of salt. It continues on the beach volleyball courts, on tennis courts, in the sea on a surf board and it travels inside the capital of Athens…It juxtaposes the dreams of our summer young ages with the Urban life of an artist around the world…Palu is sexy but innocent. It’s playful but hyped. It’s sporty but elegant.
Palu is a mixture of the Athenian culture retro futuristic shapes, sportwear references and fabrics. It refers to a colliding mix of epochal references promoting and experimenting with the innovation of the future figure and her needs.